(As the sun dipped below the horizon on October 24, 2014, an estimated one million people worldwide participated in this extraordinary initiative.)
by Simon Apfel, 10/2014

Paula Abdul and The Big Bang Theory’s Mayim Bialik have joined Nobel Prize laureates, international sports stars, a US vice-presidential candidate and Jews of every nationality, ethnicity and level of observance who, in less than a week, will be uniting in 340 cities across the globe for what might just be the most extraordinary Shabbat in Jewish history…

In Melbourne, a sociology professor from Monash University has undertaken an in-depth study of the city’s Jewish community to focus efforts, while scores of committees and subcommittees are ensuring the initiative reaches every last Jew in the state of Victoria. An estimated 50% of the 60,000-strong community are expected to take part.

In Buenos Aires, where every single Jewish community organization, school and synagogue in the city has signed up, more than ten thousand people are expected at an enormous Havdallah Unity Concert which has been put together with the help of the Argentinian government, and which will be broadcast on national television.

In Miami, a crack team have perfected a revolutionary recipe for a Thursday night Challah Bake expected to draw thousands, while a local high-school pupil is bringing hundreds of fellow high-school students from across South Florida to Miami Beach for one gargantuan shabbaton, and a local Chabad rabbi has set up a big tent on the premises of his shul, and is offering lavish Shabbat meals for anyone in his zip code pledging to keep that Shabbat.

In Canada – where even Prime Minister Stephen Harper is endorsing the initiative – posters are appearing in subway stations in Toronto, while an enormous neon billboard has recently gone up in New York’s Times Square.

Poster ads will also be emblazoned on hundreds of Egged busses and on busy highways and byways across Israel, where the local team have just launched the #Keeping it Together app – packed with all anyone needs to know about keeping Shabbat, and programmed to put users’ phones to sleep over Shabbat. Meanwhile, the Rami Levy supermarket chain will be offering a “challah for a shekel, wine for five shekels” special this week.

So far, over 60,000 words of support material have been adapted into Ashkenaz, Sepharad and Ari versions, and translated into English, Hebrew, Russian, Spanish, German French, Italian and Portuguese. A recent print run of an “Unofficial guide” to keeping Shabbat and a Shabbat “Toolkit” (which you might have seen at your local synagogue over Yom Kippur) may have been one of the biggest in Jewish history.

The project’s website has received 14 million hits since the beginning of the year, and this past Friday, as many as 8,000 people tried signing up at one time, crashing the server. As the sun dips below the horizon on October 24, an estimated one million people worldwide will be participating in the initiative.

Jews of all walks of life – religious and secular, young and old, from all corners of the world – are uniting to experience one full Shabbat together.

In unprecedented fashion, Nobel Prize winners, writers, politicians, sportsmen, musicians and celebrities have joined revered rabbis and rosh yeshivas in lending their support and voicing their commitment to the cause. Hong Kong and Tokyo are “keeping it together”, as are Lima and Manila, Addis Ababa and Abuja, and Vilna and Venice. They are joined by around 50 cities in Israel, over 100 cities in the US, and more than 340 cities in 35 countries around the world.

Welcome to the Shabbat Project.

First South Africa, now it’s the rest of the world

The concept is simple: Jews of all walks of life, from across the spectrum – religious, secular and traditional; young and old, from all corners of the world – uniting to experience one full Shabbat together, in full accordance with Jewish law.

The Shabbat Project was introduced in South Africa in 2013 to quite astonishing effect. On the Shabbat over which it ran, close to 70 percent of the country’s 75,000 Jews kept Shabbat in full, most for the first time in their lives. Perhaps more significantly, the initiative drew people together in ways never seen before.
In the aftermath, many wrote in from around the world, wanting to bring the initiative to their own cities and communities. And so, the international Shabbat Project was born.

It has already been described as “an experiment that has no precedent in modern Jewish history,” and “the most ambitious Jewish unity initiative ever undertaken,” with final preparations now feverishly underway coordinated by around 1500 partners in 340 cities.

“The Shabbat Project is an opportunity for the entire Jewish world to keep one complete Shabbat together – from Friday evening just before sunset on October 24, until Saturday night after the stars have come out on October 25,” says South African Chief Rabbi Dr. Warren Goldstein, who originated the Shabbat Project last year in South Africa, and whose ideas and vision have enabled the project to go global in 2014. “The beauty of this is that it is so practical and manageable. It’s only one Shabbat. It’s something everyone can do.”

The Shabbat Project is not merely about performing a symbolic gesture to acknowledge Shabbat, but rather about keeping it in full. For Goldstein, authenticity is everything.

“This approach is predicated on the idea that the real energy of Shabbat – its transformative power – is wholly dependent on immersing oneself in the full Shabbat experience.”

Keeping it together

The tagline of the Shabbat Project, “Keeping it together,” neatly encapsulates the twin ideals of the initiative – unity and wellbeing.

“Keeping it together means keeping our lives together,” Goldstein explains. “Of course, there is the good food, sound sleep and deep relaxation to look forward to on Shabbat, but there’s more. Shabbat restores us, not just in a physical sense, but emotionally and spiritually as well, so that we emerge on Saturday night as new human beings ready to face the week with all of its challenges and opportunities.”

“Keeping it Together” is an allusion to the unique restorative powers – the opportunity for deep physical, emotional and spiritual rejuvenation – which the full Shabbat experience affords. This is especially relevant in a modern world in which society is bombarded with technology and gadgetry; where what is truly important often takes a backseat.

“Shabbat can hold us together in a society where everything seems to be pulling us apart.”

“A unique tranquility and intimacy permeates our homes on Shabbat,” says Goldstein. “No one has to answer the phone or rush off. No one is distracted by the screens of information and entertainment that saturate our world. We are left with a remarkable, uninterrupted haven of love and connection, which allows us to appreciate and focus on what we have in our lives.”

He believes that Shabbat has a special power and resonance for our time.

“Shabbat enables us to momentarily set aside the distractions, demands and pressures of daily life, offering us the time and space to renew our inner selves, and to revisit and reinvigorate our most important
relationships,” says Goldstein. “Shabbat can hold us together in a society where everything seems to be pulling us apart.”
“It’s going to be awesome”

Mayim Bialik, three-times Emmy-nominated actress of smash-hit sitcom, The Big Bang Theory and a trained neuroscientist, has written extensively on the importance of face-to-face time with one’s family while not working, and specifically about the lessons of Shabbat in setting aside a day of the week free of the trappings of technology.

Over the past few weeks, Bialik has emerged as a proud, vocal ambassador for the Shabbat Project. In a recent post, she called on her many fans around the world to “try one Shabbat,” assuring them: “it’s going to be awesome in the most peaceful, quiet, restorative, and unifying way possible.”

The multi-award winning US entertainer and American Idol and X Factor judge, Paula Abdul has also joined other international singers (including fellow Grammy honoree, indy folk-rocker Lisa Loeb, and US Billboard Hot 100 hitmaker and Brit Award nominee, Alex Clare) in lending her voice to the cause.

“Shabbat is very important to me because in a way it’s my Club Med in life,” Abdul reflects in a recent video interview. “I know when Shabbat comes, I can be me – no paparazzi, no invasion of my privacy. I can always look forward to the end of the week and say, ‘Thank God I have Shabbat’.

“We’re living in a world where social media and our jobs pull us away from the most basic human comfort zones – being with family and enjoying human company and connecting with God without the interruptions from the phone or the TV.”

Abdul calls the Shabbat Project, “A phenomenal initiative… that can bring everyone back to their inner happiness, bring Jews together, and preserve our traditions, our families and our sanity.”

Boxer, Dmitry Salita, is another champion of the Shabbat Project.

“Shabbat gives you the opportunity to take a deep breath of fresh air and makes you realize there is another dimension to life other than the everyday tasks and responsibilities,” says the WBA and IBF international welterweight champion, who has thrown his name into the ring along with a few other well-known sportsmen, including basketballer Tamir Goodman (the “Jewish Jordan”) and former Miami Dolphins offensive lineman and Super Bowl winner Alan Veingrad.

Shabbat is an opportunity to focus on another set of responsibilities,” he says. “It’s a time to be with friends and family, a time to focus on your relationships with them and with God. It’s a time to disconnect from the ever-pressing burdens of weekday life. On Shabbat, you can’t pick up your phone or switch on your TV – but this, in fact, is what makes the experience so holy and special.”

Senator Joe Lieberman has also come out in support of the initiative.

“I was amazed when I heard what happened (last year) in South Africa – this whole idea of getting as many Jews as possible of all levels of observance and non-observance to commit to putting everything down for 25 hours and observing this Shabbat together…” says the author of The Gift of Rest (2011), an account of Lieberman’s spiritual journey through the American corridors of power, and a moving testament to how Shabbat in particular enriched not just his personal life, but his professional career as well.

“Watching the videos I was quite taken with what was clearly the growing and deepening sense of community that swept over people as a result of this experience. I am very excited that Goldstein and his team are taking it on the road – I think the Jewish world needs the Shabbat Project at this moment in our history.”

Lieberman is of course alluding to the simple meaning of “Keeping It Together” – the unifying experience of literally keeping Shabbat together – as one Jewish people, and as individuals, families and communities all over the world, all at the same time.

Thus far, it’s this unity factor more than anything else that people seem to be responding to. Indeed, one of the unique aspects of the Shabbat Project is that all factional identities – all denominations, affiliations, ideologies, and political differences – are put to the side.

The message couldn’t be timelier.

“At this moment in time,” says Goldstein, “in the aftermath of the Gaza War – and the pressures Jews everywhere have felt in its wake – the international Shabbat Project provides us with a unique, historic opportunity to give birth to a new sense of Jewish unity and Jewish identity. As Jews around the world, we will be doing this together. The power of that shared experience is unimaginable.”

The international Shabbos Project is taking place around the world over the Shabbat of Parshat Lech Lecha, on 23/24 October 2015. For more info, or to sign up, visit

Posted on September 27, 2015, in 2015, Events, MAJCO, October, Planning, Ram's Horn. Bookmark the permalink. 1 Comment.

  1. Nadyne Weissman

    It is too bad that Ruz is coming in Oct 30 for the weekend. If she were coming in this coming weekend, we could incorporate this Shabbos project in some way. Oh well, it will be great to have her on the 30th

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